Last week I had the Opportunity to participate in the largest marketing event in Asia delivering Digital, Social and Mobile marketing solutions – Click Asia Summit 2011. It was a 3 day summit with a focus on ‘The Power Of Digital And Mobile Marketing In Asia’.
The highlights of the conference:
The conference started of with a very inspiring keynote by Gurbaksh Chahal, RadiumOne . It proved a point that in order to be successful in the digital world one does not need a string of degrees and qualifications attached to his name but a focused approach , dedication and hard work. Gurbaksh’s session encouraged the entrepreneurs to take failure also as an opportunity and go ahead with more positivity rather than getting bogged down.
The delegates had to keep choosing the options of the sessions available , trust me it was a tough one as whenever you made a choice somewhere you felt that you are missing out on the other session which was equally informative.
The sessions onMobile Web: The New Mass Media byMahesh Narayanan, Google India and There’s an App for That! By Neil Burton, Web Spiders – UK proved that mobile marketing strategy has to be a part of your digital marketing strategy if you want to future proof your online presence for the long run as statistics and data proved that more and more people are switching on to their smart phones to surf the web and downloading more and more Apps. For their smart phones.
But I think that as smart phones become smarter and internet connectivity becomes better and cheaper for the handsets there will be no need to download Apps. But the handsets will be used more like we use our laptops today. We discarded our desktops for laptops, now we shall discard our laptops for smartphones and that will literally put all the power in the hands of the people as people will shop surf more online due to the ease and accessibility always available in their hands.
The presentation on Metrics-Analysis-Action! And the Day 2 Keynote on Digital Analytics By Gillian Muessig, SEOmoz focused on the following points:
No analytics signal is a signal in itself
Data is not information and reporting is not analytics
Always dive deeper and track to find answers to how the offline and online advertising is lifting each other
Data is not analytics – As just having a car is not sufficient you need a driver to drive it – Just data is not enough you need to analyze it and decompose the metrics to get answers which will help you to take corrective actions and right decisions.
Gillian’s informal way of speaking and reaching out to the audience for questions attracted everyone’s attention and made a dry topic like analytics very interesting.
They all focused on the importance of having a marketing mix of SEO, PPC, Local Search with a focus on Google Places. They also stressed on the fact on how one marketing strategy helps on leveraging the other sometimes directly and sometimes indirectly. As these topics a very vast in themselves the extent to which they were discussed was not sufficient and satisfactory.
The first day concluded with a refreshing session by Mr. Anupam Kher touching the human side of technology and baffling everyone with a down to earth talk and chat on how success has made him more humble and how failure and adversities in life can make you a better person.
On day 2 the following workshops:
Ecommerce In India: Opportunities & Challenges (PANEL)
Clearly stated the emerging of the mobile web and the current trend of mobile Apps. Kunal Bahl described the ABCD of Indians as A for Astrology, B for bollywood, C for Cricket and D for discounts. and went ahead to discuss the success of Snapdeal India . The key factor for any ecommerce site to be successful is to give a predictable experience on the site to the visitor was the main takeaway.
Dirk van Quaquebeke, Brandmile Ptd. Ltd. Mentioned that the India is fashion conscious, Indians have disposable income and are early adapters to e-commerce and deals and discounts work well in the Indian market.
Neil Burton, Web Spiders – UK and Anol Bhattacharya, GetIT spoke about lead nurturing and Social media in a B2B scenario . The importance of content for lead nurturing was highlighted .
The content should be remarkable and ignite conversations. The main takeaway – Content provides the context for conversations in social media. In a B2B scenario for social media forget about the image supply as much as information as possible. The main ROI for a B2B campaign is lead generation and building relationships.
B2B is different from B2C
Create a strategy
Talk business from start
Talk numbers , statistics and data
Build a community
The session on Twitter for Business by Pradeep Chopra, Digital Vidya was a runaway hit with a very individual style of conducting the session Pradeep Chopra immediately connected with the participants and I am sure convinced everyone to start tweeting.
The # tag for the conference #cas11 surely became the trending topic.
On day 3 there were two specialized workshops to choose from, one was on Advanced SEO and the other one was on Social Media Marketing.
Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.