Author : Bharati AhujaTrust is the topmost layer of the semantic web. It is like the cherry on the top of the cake which makes the cake look appealing. People do business with those that they like, know, and trust. If a consumer believes that a specific brand produces quality products or services then such a customer is most likey to become an online brand ambassador.
Trust is the end result of many factors in action. Trust is the emotional and logical aspect of the users decision to refer and recommend the site and content if he has been getting valuable information from the site.Trust cannot be purchased, it has to be earned over a period of time via continuous and consistent efforts and reliable actions.