The latest way of having an additional and qualitative way of web marketing is having a presence on the social media platforms like Facebook, Twitter, blogging, etc. Out of all the social media platforms Twitter’s growth and reach has been phenomenal.
The graphical representation below gives an idea.
The main reason for Twitter’s phenomenal growth according to me is mainly the fact that the micro blogging conversational platform appeals more to the intellect as it aims at balancing the business and social aspects.
But, like any web 2.0 social and interactive features it can become addictive.
Hence, like any other aspect of our life the quality time spent on these social media sites should be planned.
Business or personal growth does not depend on the no. of tweets you post or how much one interacts with others but it surely depends on how much time and attention one gives to planning of the work strategies and their implementation and also on the qualitative time we spend real time interacting with our team members and family.
Few tips on having a time management plan when you decide - enough is enough for social media.
• Set self imposed time limits .
• Avoid using Mobile device for social media as far as possible.
• Allocate a fixed time of the day to check on the updates on social media when your work load is comparatively low.
• Once in a while take an off from social media per week. A virtual detoxification is very essential if your work invoves you to be in front of the computer screen all the time.
• Be genuine and don’t feel obligated
• Schedule the tweets. Whenever you have time you can schedule the posts you want to share. View the details of softwares available to schedule the tweets on the foll. link
http://mashable.com/2010/04/30/schedule-tweets/
Prevention is always better than cure so take charge of the situation before it takes charge of you.
Bing has lately been getting a lot of attention from the SEO industry. Yahoo and Bing will be coming together in with a mutually beneficial collaboration i.e Yahoo results will soon be powered by Bing and this shall surely make the market share of Bing grow considerably.
In anticipation of this and in order to make sure that the web presence of their websites is assured SEOs surely cannot ignore incorporating Bing in their search strategies.
WebProNews spoke with Janet Driscoll Miller of Search Mojo out at SMX, who presented on this topic.
Twitter as we know is a micro blogging platform allowing only 140 characters to a post or a tweet as it is called by Twitter.com.
Now, when the limit is 140 then every character is important when you have to convey a lot and many times we all have to use our Precis writing skills to convey maximum in minimum words.
It is very simple goto http://www.twsym.com/ select the character you want to use copy it by using ctrl + c and goto twitter.com and simply paste it on the tweet that you are writing by using ctrl + v.
This is very helpful when you have to use copyright or trademark symbols in the tweet.
Simple isn't it ? ♫
Happy tweeting and sharing on twitter !♫
Work More Talk Less!♫
Tweet more type less!
Google has from May 2010 onwards come up with major changes. First being the May Day update they call it that because it took place between 28th of April to 3rd of May. The second change is the formal announcement of Google Caffeine going live from all Google data centres on 8th of June at the Search Marketing Expo – Seattle.
The May Day update is an algorithmic change which has been intentionally made to improve the quality of long tail keywords search results. On the other hand Google caffeine is a new web indexing system.
According to Google they came up with this new indexing system to keep up with the evolution of the web and to meet rising user expectations. Google further has mentioned on its blog that content on the web is blossoming. It's growing not just in size and numbers but with the advent of video, images, news and real-time updates, the average webpage is richer and more complex. In addition, people's expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.
Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.
The main objective of Google Caffeine is to index the web faster to offer more fresh content and results to the users. Hence, speed and fresh content is the future of the web.
View the following video to listen to what Matt Cutts has to say about the evolution of the the Google indexing architecture from 2001 onwards and Google Dance ( the term Google Dance I am sure must be familiar to all the SEOs who are optimizing sites since 2002) .
Lately it has been a crisis management period at WebPro with 2 of our major sites being hacked. I guess we have to accept and live with the evils in the world along with the blessings bestowed upon us. This also truly applies to the virtual web world.
I would like to share the nature of the attack on these websites to help you be prepared with what should be the course of action in case (God forbid) your website faces the same misfortune.
Both the websites nearly faced the same brunt (Lets call them site A and site B) but the problem was detected by us at different stages.
The hacking attack involved the altering of the HTML code of the home page and number of links added which created backlinks from all unwanted spammy horrendous sites for site A and for site B the same task was achieved by the hacker by uploading 2 files one HTML file and one PHP file on the server without any alteration on any of the web pages.
We have a practice of keeping a track of each and every site regularly . Hence, Site A alteration in the code was detected immediately and the necessary action was taken. The indexing and the rankings got affected but got immediately restored before the indexing, caching and webmaster tools (WMT) report was affected for that site.
For site B two files were uploaded as mentioned above. One was an HTML file which had a list of 500+ links with a very weird file name and the other was a .PHP file which had the script to create the horrendous and spammy backlinks. This was detected by us only when we saw the links showing in the WMT and the analytics not showing any targeted traffic as all the site was not ranking for any of the keywords. All this happened in a matter of 4-5 days.
The action taken was as follows:
• Both the files .htm and .php were deleted
• The FTP username and password was changed
• The request for removal from search and cache of Google for each of the 500 – 600 URLs was given individually in WMT
Luckily the domain was not banned by Google as I said it was detected early and the voluntary removal of such content gave an indication of not having this intentionally on the domain for cheap PageRank improvement purposes.
The URLs were removed by Google in a matter of 2 days. But it took 10 – 12 days to get back the rankings and I am actually surprised at the fact that the rankings in fact are better and the keywords which had page 2 and 3 rankings are now on page 1.
The WMT tools data has not been fully updated yet but I guess it’s a matter of time.
Though the SEO is not responsible for the loss of SERPs in such a case but I think SEOs should be equipped with this knowledge also to help the client in every possible way to come out of such a crisis keeping the client’s interest in mind. After all the best way to avoid evil is to know it.
Whether the help is rendered on a chargeable basis or offered free depends entirely on the company policies. But, I think it should surely be one of the points mentioned in the SEO contract.
Last but not the least, it was truly a good learning experience - not that I am hoping for more.
From my past experience I have seen SEOs concentrating and focusing on PageRank and even using it as one of the USPs for selling their SEO packages by mentioning that the SEO pakage they offer shall improve and increase the PageRank.
But, is it so important a factor or feature from the SEO perspective ?
In my opinion the answer is NO. I do not think that link building and Pagerank are the factors which should be given importance and prominence to in a SEO project. As I always say that link building itself is a wrong term - Links should not be built but they should get built in the process of the web journey of the website on the WWW because of great content and information on the website.
So, what are the points that should be given importance in an SEO project?
Now, with the redesigned page of Google with more search options available the focus should be to rank high as possible on all the options. Atleast the efforts have to be geared towards that. The Google search page has got options on the LHS like images, blogs, videos, news, updates, maps, books,etc.
Instead of concentrating on only the ranking on the search page the ranking on all these option results also offers a lot of opportunity for targeted traffic.
Apart from this surely it makes sense to have a presence on the social media sites where people are mostly hanging out. So the relevant and relative postings on Facebook, Twitter, YouTube, etc. surely add to the qualitative and targeted traffic.
Hence, its high time SEOs overcome their baclink and PageRank obsession and concentrate on the factors that really matter - Offer qualitative content in all froms i.e in text, in images, videos, blogs, posts and tweets on social media sites, maps, etc. and see your website go places and attract targeted traffic and automatic natural inbound links like never before.
The only thing required for getting such inbound links and traffic is patience and trust me Patience and Perseverance Do Pay.
Google recently announced on its blog that you can choose a photo from your computer, your own Picasa Web Album or a public gallery hosted by Picasa which includes a selection of beautiful photos to change the background image.
Google's iGoogle feature which helped the users to personalize the Google home page according to their preferences had its debut in 2005. That feature was more focused on offering widgets to be added and personalized the page as per individual functionality needed a click away. Though the iGoogle feature also had the option of changing the image it was never highlighted.
This link on the home page of Google which says ' change background image ' is highlighted by Google by giving the link on the home page and making it very obvious that it is only for the background image.
We all know that bing.com always have picturesque images in the background and that has become its identity.
So, does this option suggest that Google is copying bing ?
Well, if the answer is yes then I don't think Google needs to go the bing way just to offer this feature to the users as Google's identity lies in the purity of the white color on the home page and that should be retained.
Though Google had this feature also available on iGoogle since a long time people have always opted the Google home page to remain white in color with the colorful Google logo on it with the search box - THE GOOGLE IDENTITY - SEARCH.
Hence, Google should stop offering these non-funtional options and give more qualitative options from the search perspective.
If you talk to an SEO about optimizing your website then link building is one of the topics which will surely be discussed as a part of any SEO project.
I am of the opinion that the term 'link building' itself is an incorrect term. Links do not have to be built but they should get built naturally in the process as your website starts getting a wider web presence and preference.
As every link is like a vote to your site and goodwill of your company and that has to be earned as part of the web journey of the website.
If we focus on the quality content, have a good site internal linking architecture, have a site which is visitor friendly as well as robot friendly then getting high SERPs is not a difficult task.
Once you have high SERPs trust me there will loads of directories and portals adding your site in their listings even without you knowing about it, as they too are looking for quality listings.
Once upon a time the dmoz listing was something that you always wished for once you submitted your site in dmoz as that surely was a valuable link. I dont know if it still has that importance but I still manually add each site to dmoz.
Apart from a good qualitative site in all respects other genuine methods of gaining natural inbound links as your website goes from one milestone to another are as follows:
WebPro Technologies has been optimizing websites since 2003 and conducting training on SEO since 2007. At WebPro we believe that one never ceases to be a student. The charm of being truly educated is to accept that we all keep on learning something new at every stage of our lives and career. This applies very aptly to the field of SEO.
SEO – Search Engine Optimization is all about optimizing the site as per the algorithm of the search engines and make it rank as high as possible in the organic search listings for the targeted keywords. Hence the SEO has to keep on upgrading his knowledge as the algorithms of the search engines keep on changing periodically.
If you are looking for a career which is challenging, exciting, gives you a chance to always learn something new and give you an opportunity earn well at the same time then becoming a SEO is the right option for you.
At WebPro we firmly believe that the main responsibility of a teacher is not to teach or preach but to help the student learn. Our methodology helps you to understand the art and science of SEO and shows you the way to how you have to continue self-learning on this topic with the endless resources available on the web for SEO.
We conduct in-depth training courses on SEO as well as 2 day week-end seminars for entrepreneurs and marketing executives and corporates who just want to know the basics and how to integrate SEO into their traditional methods of marketing.
The in-depth course also includes how to work out the pricing of an SEO project and develop an SEO contract for a client.
I have played Pacman umpteen number of times long back but playing the game on the animated doodle of the Google logo was the best platform to play on.
Pacman was the most popular game played on PCs . Thanks to Google for making us rediscover some of our 8-bit memories. Google has truly paid homage to one of the most loved innovation of the gaming world by keeping intact the original look and feel of the game.
It is the 30th anniversary of Pac-man . Pacman was launched on May 22, 1980 in Japan, then came to the US in October 1980.
According to Google Pac-Man marked "a significant moment in popular culture". Web users have 48 hours to "re-live the nostalgia" of the 1980s by playing the game on the Google site. Users can still use the page to search or can click on insert coin to start playing the game. If you throw in another coin, then you can play together with someone else . Pac-man is controlled with arrow keys.
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From 2024 onwards, we have been using AI tools selectively to brainstorm ideas, explore perspectives, and refine language, but AI is never the final author. Every article is researched, fact-checked, and edited by our team, ensuring relevance, accuracy, and originality. AI supports our workflow, but the responsibility for quality and credibility remains entirely human.
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