Google has cut down the loading time and updated the app with some new features for a faster user experience for the iOS users.

These small improvements will save app users a combined 6.5 million hours this year.

A few months ago Google announced the Accelerated Mobile Pages (AMP) for the mobile web. Google app will be using AMP for news articles from a vast array of publishers and the pages will load instantly for a better user experience. Look out for the lightning bolt and “AMP” next to articles in the “Top Stories” section of your search results and enjoy blazing-fast news.

For Sports Fans:

You can instantly watch sports highlights right from your Now cards. When you get a card with sports highlights, just tap the and watch it right from the app. Score!

So, whether its news, sports or videos you are interested in, you can be assured of a faster user experience.

Google announced yesterday that they have introduced the ability to display Search Console metrics alongside Google Analytics metrics in the same reports, side by side – which gives a full view of how your site shows up and performs in organic search results.

Google analytics and Search Console are the 2 Google properties which no search marketer can ignore. We have been able to link Search Console and Google Analytics since many years but this update will give a fuller picture of the website’s performs for organic search.

You may not see this immediately, as this update will be rolled out over in the coming weeks. There will be a new section 'Search Console' under Acquisition which will display the integrated data.

To view the combined data of Search Console and Google Analytics it is important that both the properties are linked. The instructions about how to link Search Console and Google Analytics can be read on:  https://support.google.com/analytics/answer/1308621

A detailed view of the data is as below:

This data can be helpful for: 

• Find landing pages that are attracting many users through Google organic search (e.g., high impressions and high click through rate) but where users are not engaging with the website. In this case, you should consider improving your landing pages.
• Find landing pages that have high site engagement but are not successfully attracting users from Google organic search  (e.g., have low click through rate). In this case, you might benefit fromimproving titles and descriptions shown in search.
• Learn which queries are ranking well for each organic landing page.
• Segment organic performance by device category (desktop, tablet, mobile) in the new Devices report.

This will surely help SEOs to do quality analysis and move on from doing only the quantity analysis.  This data of acquisitions, behaviour and conversions can also help us determine and plan targeted content .

Detailed post on,  "How to determine the topics for the next editorial calendar after the search query analysis" can be read on http://www.webpro.in/how-types-of-search-queries-can-help-you-determine-the-content-for-the-company-blog-or-website/

Today, John Mueller (Webmaster Trends Analyst at Google) confirmed and tweeted:

FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2

— John Mueller (@JohnMu) May 12, 2016

Last year,  Google started using mobile-friendliness as a ranking signal on mobile searches.  In March 2016 Google announced that beginning in May, Google will start rolling out an update to mobile search results that increases the effect of the ranking signal to help the users find even more pages that are relevant and mobile-friendly.

There are many resources shared by Google online to check and test the mobile-friendliness of a website are as follows:

• If you want to find out if a page is mobile friendly then take the Mobile-Friendly Test
• If you want to make a site mobile-friendly with a 3^rd party software then see Customize your website software for mobile users
• If you want to dive into technical details then Review the Getting Started section on Web Fundamentals, our resource for web developers
• you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
• Read the Mobile SEO guide for an overview of
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  the implementation process

Some Other Google Resources answering the following questions:

1. Why make a website mobile-friendly?
2. How do I start?
3. What are the top three things I should know when building a site for mobile devices?
4. How much does it cost to build a site for mobile devices?
5. What should I think about when working with a developer?
6. What are the top three mistakes beginners want to avoid?
7. What are the next steps?

Google announced yesterday that starting July 13^th 2016, they will be putting a ban on payday loan ads.  and ads related to some other related products.

Google says:

We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher. When reviewing our policies, research has shown that these loans can result in unaffordable payment and high default rates for users so we will be updating our policies globally to reflect that.

According to Wade Henderson, president and CEO of The Leadership Conference on Civil and Human Rights, "This new policy addresses many of the longstanding concerns shared by the entire civil rights community about predatory payday lending. These companies have long used slick advertising and aggressive marketing to trap consumers into outrageously high interest loans - often those least able to afford it."

The purpose of the ban is to protect the users from the deceptive financial products. Google clearly mentions that the ban will not affect companies offering loans such as:

• Mortgages
• Car Loans
• Student Loans
• Commercial loans
• Revolving Lines of Credit (e.g. Credit Cards).

Some Other Related Posts By Google:

• How we fought bad ads in 2015
•  AdWords policies

In Indonesia today, only about 1 out of every 3 people are connected to the web, and most of their connections are painfully slow. Many people live in areas without existing Internet infrastructure; on an archipelago of over 17,000 islands, with mountains and jungles, it’s difficult to run fiber optic cable or install mobile phone towers.

Google announced starting next year, the top three mobile network operators in Indonesia will begin testing Project Loon balloon-powered Internet. This will bring the Internet within reach of 100 million Indonesians.

What Is Project Loon?

Project Loon balloons float in the stratosphere, twice as high as airplanes and the weather. In the stratosphere, there are many layers of wind, and each layer of wind varies in direction and speed. Loon balloons go where they’re needed by rising or descending into a layer of wind blowing in the desired direction of travel. By partnering with Telecommunications companies to share cellular spectrum we’ve enabled people to connect to the balloon network directly from their phones and other LTE-enabled devices. The signal is then passed across the balloon network and back down to the global Internet on Earth.

How Loon Works?

Project Loon balloons travel approximately 20 km above the Earth’s surface in the stratosphere. Winds in the stratosphere are stratified, and each layer of wind varies in speed and direction. Project Loon uses software algorithms to determine where its balloons need to go, then moves each one into a layer of wind blowing in the right direction. By moving with the wind, the balloons can be arranged to form one large communications network.

Where Is The Loon Project Heading To?

Project Loon began with a pilot test in June 2013, when thirty balloons were launched from New Zealand’s South Island and beamed Internet to a small group of pilot testers. The pilot test has since expanded to include a greater number of people over a wider area. Looking ahead, Project Loon will continue to expand the pilot, with the goal of establishing a ring of uninterrupted connectivity at latitudes in the Southern Hemisphere, so that pilot testers in these latitudes can receive continuous service via balloon-powered Internet.