Ecommerce, Magento And Your Online Store

With the growing increase in online sales taking your store or business online is the most sensible and logical decision. Businesses which do not offer products or services online stand a risk of losing their online market share to their competitors.

Once you decide to take your store online the most logical question is : which is the best platform for developing the ecommerce site with user friendly built in features for a shopping cart, e-payments, CMS and site administration.

There are quite a few options available but we recommend Magento for an online store as Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store.

Magento’s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by Varien's support network, Magento offers companies the ultimate eCommerce solution.

You can read the FAQs related to Magento on http://www.magentocommerce.com/product/faq 

Once you have an online business its not the end but the beginning for establishing that business. As the online competition , marketing  and management are also issues which have to be given attention to.

  • Advertising the URL is crucial initially till you gain a substantial WOM (Word Of Mouth). Locally you may be a brand and quite famous but when you go online you need to establish that brand as you in real time when you first started your business.
  • Most of the people will find your store via the search engines – Hence, optimizing your site for the search engines is something which cannot be taken lightly. Next is to generate a good online reputation so that it generates a favorable WOM is important.
  • Social media presence helps you to have a voice on the web. You can start engaging with your existing clients via social media which in turn will help you to get additional genuine fans and followers and help you have a wider reach. 
  • Encourage existing regular customers to buy online so that they can share their user experience (UX) with their friends and followers via reviews, emails and by posting on their social media profiles. Make all these options available on the site itself so that they can send the message easily online.
  • Create a blog which gives you the platform for sharing your ideas, promos, advice, etc. thereby helping you to establish an online brand image and persona.
  • The online market scene is no different than the real time market but the online markets help you to have a faster and wider reach.
Think Local And Act Global is the latest mantra of the online world which substantiates that Marketing is active storytelling , PR is reactive storytelling - Internet marketing is real time, active and reactive and has a local And global reach. 
SEO - 01/02/2011

Why SEO Is More Relevant And Important Today

I don’t think anyone needs any introduction to what SEO stands for. Everyone who is serious about online business is very much aware about the importance of Search Engine Optimization. Every year as the year comes to an end there are blog posts on – SEO IS DEAD – Butas always again the importance and the need for SEO bounces back on the online scenario with more added life energies.

As we offer SEO services and myself am an  advocate for  organic search , when I read posts predicting the end of SEO I get more motivated to write about why it is more important than ever before.

Yes, SEO in 2011 is for sure much more than just rankings. The juvenile definition of SEO which mentioned only about getting high rankings is no longer applicable. The SEO fraternity who have been promoting websites online since the time when the term SEO itself was not coined surely know what I am talking about.

We have come a long way since 2000 where individual submissions in the search engines was the main task for SEOs. SEO in 2011 is not only about getting high rankings but about building a brand for the business that you are promoting. It is about helping the client establish his goodwill online and have a true online persona for himself and his business.

This is possible by helping the business create relevant and right footprints on the web and also by helping the client to rectify any faux pas which might have created unwanted footprints.

As the search options go on increasing and the social fabric gets woven more and more into search the guidance and training of how to use the social media effectively is also one of the SEO deliverables today.

As many people think that if they are tweeting about what they are eating or where they are going they are engaging in social media and this should help them with their search engines presence also. But, if you are not engaging with the people on twitter about your focus area of work or the discussions are not topical then I think you are just wasting your time. As non-focused discussions will not help you create the social link graph needed to help your SERPs soar.

Of course, as it is social media so a proper balance and blend of work discussions and casual chats (which help you to project your true personality) should surely help your professional and personal profile be projected in the right way so that people know who you are and what work you are involved in.

Today, SEOs guide their clients about creating blogs and focus on subject matter about what they want to associate themselves with on the web. This also is a way of projecting your personality and sharing your views and opinions about the concerned topics , products and services. If blogging is done with a focus and a purpose in mind and if your blog offers knowledge and information thereby attracting regular traffic then again the blog content helps you to establish the online persona which has become a part of the SEO deliverables today.

The blogosphere is showing an increase in the no. of personal blogs as people want to blend their social and professional personalities and create an individual presence along with the online industry they are associated with.

Hence. SEO is more relevant, has a wider meaning and involves much more understanding about the web world  than just on page tweaking of the website for meta tags and content.

SEO - 01/01/2011

The Power Lies In The Hands Of The People (The User) In Co relation To Search And The WWW

Abraham Lincoln defined Democracy as the government by the people, of the people and for the people and that has been universally accepted and we have seen time and again that the people when in unison accept anything then every kind of authority has to bow down before that and accept it whole heartedly.

Well, this article is not about government and politics as I am not interested in either of them but the above definition of democracy is applicable to every field not only in politics.

Let us co relate this with the WWW with a focus on the search industry. As we have seen that the search engines when they started they had very simple algorithms and the main task for them was to index the web and the users had to understand the mechanism of the search engines and try to learn how to search i.e what keywords and phrases to query so as to find what they wanted as the index was limited and did not get updated  so fast.

As this problem of indexing  has been solved by the search engines and now with Google Caffeine and the advanced indexing techniques by Bing the user has an advantage and search is a child’s play now , with right from a 10 year old student to a 70 year old grandma searching and finding what information they want with great ease on the web. Especially now with so many search options.

As we can see the trend  web 2.0 focused totally on the user, the users wanted a dynamic  and a rich user oriented experience so all the developers started working on developing such websites and the search engines also started working on their algorithms to index such content.

When the social media sites got swarmed by the people the search engines were not far behind and now they have incorporated the social link graph in their algorithms and the SERPs get affected by the social signals. Even on the local search it is the reviews by the people which affect the rankings.

Hence,  the search engines gear and navigate their development efforts according to the peoples demand, likes and dislikes and changing search behavior .  So, as the searchers become more net savvy and as search experience becomes more and more just a click away in fact  , now it has become instant before you can type the whole query Google is trying to think for you and offer options at the speed of your thoughts.

In short , we get what we ask for. Making the search experience more rich is not only the job of the search engines but all the people involved in the whole process.But, it is the end user who has the maximum importance here. Hence the quality , algorithms and the display of the search engine results are also directed  - directly or indirectly by the people, for the people and of the people’s choices.

First it was the user’s ease of navigation and user experience which was focused upon and given importance to (i.e Content For The User)  by the WWW and now it is their opinions and views (user generated Content – Content by the user) which is important .

Next evolution on the web  is curation of  content  which should reflect  a merger of the content  and will truly reflect the 3 principles of democracy (content of the user, by the user and for the user )  in every topical online industry and sites like http://www.serpd.com are testimony to it.

No wonder they say that "Content Is king" but  "The User Is The Emperor".

SEO - 12/27/2010

The Power Lies In The Hands Of The People (The User) In Co relation With Search And The WWW

Abraham Lincoln defined Democracy as the government by the people, of the people and for the people and that has been universally accepted and we have seen time and again that the people when in unison accept anything then every kind of authority has to bow down before that and accept it whole heartedly.

Well, this article is not about government and politics as I am not interested in either of them but the above definition of democracy is applicable to every field not only in politics.

Let us co relate this with the WWW with a focus on the search industry. As we have seen that the search engines when they started they had very simple algorithms and the main task for them was to index the web and the users had to understand the mechanism of the search engines and try to learn how to search i.e what keywords and phrases to query so as to find what they wanted as the index was limited and did not get updated  so fast.

As this problem of indexing  has been solved by the search engines and now with Google Caffeine and the advanced indexing techniques by Bing the user has an advantage and search is a child’s play now , with right from a 10 year old student to a 70 year old grandma searching and finding what information they want with great ease on the web. Especially now with so many search options.

As we can see the trend  web 2.0 focused totally on the user, the users wanted a dynamic  and a rich user oriented experience so all the developers started working on developing such websites and the search engines also started working on their algorithms to index such content.

When the social media sites got swarmed by the people the search engines were not far behind and now they have incorporated the social link graph in their algorithms and the SERPs get affected by the social signals. Even on the local search it is the reviews by the people which affect the rankings.

Hence,the search engines gear and navigate their development efforts according to the peoples demand, likes and dislikes and changing search behavior .  So, as the searchers become more net savvy and as search experience becomes more and more just a click away in fact  , now it has become instant before you can type the whole query Google is trying to think for you and offer options  at the speed of your thoughts.

In short , we get what we ask for. Making the search experience more rich is not only the job of the search engines but all the people involved in the whole process.  But, it is the end user who has the maximum importance here. Hence the quality , algorithms and the display of the search engine results are also directed  - directly or indirectly by the people, for the people and of the people’s choices.

First it was the user’s  ease of navigation and user experience which was focused upon and given importance to (i.e Content For The User)  by the WWW and now it is their opinions and views (user generated Content – Content by the user) which is important.

Next evolution on the web  is curation of  content  which should reflect  a merger of the content  and will truly reflect the 3 principles of democracy (content of the user, by the user and of the user )  in every topical online industry.

No wonder they say that "Content Is king" but  "The User Is The Emperor".
SEO - 12/27/2010

The Right Approach To Social Media With A Focus On Twitter

Social media is a conversational  and a communication platform and everyone wants to know how it should be managed or how it should be used effectively as a communication tool so that the conversations generate a favourable link graph.

Since the search engines have announced the importance and influence of social media and the social link graph on SERPs everyone wants to work out a social media presence and strategy and blend the social media presence to positively enhance their SEO efforts and their  search engine presence.

Firstly, since it is a communication platform all the rules of effective communication apply to social media conversations also. Since I am more of a Twitter person rather than a Facebook person, I would like to share with you about social media focusing on Twitter. According to me Twitter is one of the best and widely used microblogging platforms.

The points to keep in mind while using Twitter in order to improve your social link graph :

  • Follow authority people and peers  of your industry.
  • No. of followers are important but what is more important is their interaction and their being interested in what you tweet.
  • Twitter is a conversational platform at a very wide scale. One tweet tweeted has the maximum possibility of getting  Retweeted by each of your followers and then by each of their followers – A chain reaction so to say.
  • So, Twitter has a possibility of a very wide reach making your message reach to people in exponential numbers.
  • Participate in Twitter chats on topics related to your industry. This helps you to establish your identity and put your point forward gaining you important followers in return.
  • Use #Tags while chatting and posting topic related tweets to be in that timeline and be found in the Twitter search for that term.
  • the no. of retweets are increasing that means the people want to share what you are writing and your  reach is widening.
  • The no. of mentions also means people are conversing with you and replying to you – That again is a positive influence.
  • On Twitter many start as an explorer trying to explore the Twitter social media potential , then  they start sharing what they read by posting the related links i.e they  tend to become curators . Both the stages have their own benefits.
  • If you balance on both that is share content from other sites and tweet links from your blogs and sites and post valuable info. based tweets then you make your social link graph more favourable.
  • Only blowing your own bugle amounts to being egoistic, if you retweet, share and post links of other  quality content your followers shall always have that curiosity element and would surely want to read the tweets in your timeline and add you in their Twitter lists or subscribe to your tweets.
  • Getting listed in more and more no. of lists related to your industry and along with authority Twitter accounts adds the necessary goodwill to your twitter account.
  • If you observe the Twitter page all these parameters  are available in your account and you can keep a daily track of all these parameters yourself easily.
  • Use Twitter influence measuring tool like www.klout.com to know where you are heading to.
  • Last but not the least be a natural when it comes to conversations as twitter interactions are like any other normal business conversations you might have over the phone, email or via any other communication tool to discuss something. The only difference is that you are reaching to a wider audience and everyone will have their opinion which maybe positive or negative.
  • Be prepared for the bouquets along with the brick bats. As people may praise you or they may even criticize and out rightly reject what you say, And, its cool as you cannot please all the people all the time and you should not even try. But, try to put you point forward if criticized.
  • Humble explanations are necessary but getting  into dirty fights online give a very negative impression and may cost you some followers and more criticizm.
  • Please do not automate your tweets as that amounts to the height of insensitivity and it is better to have few focused and valuable conversations rather than just posting automated  tweets indiscriminately . The human element is very much required in the interactions.
SEO / Social Media - 12/19/2010

SEO And Online Presence In 2011

It is that time of the year again when each one of us ponders over the decisions and follies made in the past year and plan and make resolutions for the coming year. This is applicable to our personal as well as professional lives.

I have given some thought to the online scenario with a focus on SEO for 2011 which I would like to share.

Firstly, at the very outset I would like to dispel any doubts and fears if any SEOs have regarding the demand for SEO services in the coming year. According to me the  SEO Services will be   the most sought after services and the demand curve for the same will surely show and increasing trend.

Though SEO is going to have a much wider connotation in the coming year and the SEO services deliverables will include much more than just on-page tweaking of titles and meta tags. What is going to be of importance is the off-page optimization.  Off-page optimization will  also be much more than just trying to get links from here and there randomly. The off-page efforts shall have to be more organized and the whole process shall have to be focused on creating a brand and goodwill online. Just having a site linking to you may not pass on the much needed link juice for pushing the SERPs.

With search engines confirming the use of the social media signals for rankings the social link graph and the social media parameters are fast becoming  the basis of off-page optimization passing on the necessary nectar or the link juice for boosting or maintaining the SERPs.

Currently the Facebook and Twitter social link graph and data are of utmost important. Social media sites is a conversational type of medium which involve a dialogue, sharing of links  and  now is also truly social in nature and is making the birds of a feather flock  together  and like minded people are seen sharing news , ideas and views. Though at present there may be a lot of noise on the social media but soon it will evolve into a platform where discussions and opinions  and links shared by the authority accounts related to the concerned industry will gain a lot of weight. Hence how your social media interaction is managed will be the key to the success or failure of the online campaign.

Apart from the social media - the blog posts, the presence on the community forums, the links in the email signatures, guest blogging, User generated content on your blogs and any other external  link from the WWW which adds value to your website is going to establish your identity, brand, goodwill, reputation thereby increasing visibility and also will add the necessary life needed to push the SERPs.

Hence you can say an overall online presence on the WWW which gives you a chance to rank on all the search options will be the key to have a successful SEO campaign.

The local markets have a lot to offer and ignoring the local scene and aiming for the global scene will surely be a very big folly for any business especially for the SMEs. Think global and act local will be the needed approach that any business would be expected to have.

Tuning your website and yourself for the mobile web is one more thing that needs to be focused on . With the kind of the increasing trend shown in the sale of the smart phones especially in the last quarter of the year says that the web is going mobile.

In short, we can summarize as follows:

  • Have great content on your site
  • Have a social media presence
  • Engage and interact on social media establishing an individual and business persona
  • Have a blog  with a focus on your main line of business which you keep on updating regularly
  • Participate in conversations of your topical communities
  • Take guest blogging seriously
  •  Do not ignore the Local Search
  • Go mobile

The overall aura generated from all these efforts put together will create your online brand and identity which in turn will reflect on your current and potential  online business.

The search engine bots will measure all these signals according to the algorithms which the programmers have worked on, the online visitors will make judgments on the basis of what they read on the various platforms about your business and your ROI  and social media mentions and comments will give you the answer to where you are heading to on the web world .

All put together SEO is going to emerge as Web Presence Optimzation rather than Search Engine Optimization maybe we need to have a new term for SEO  as in order to reach the search  engines and SERPs,  first you need to have an over all presence on the web.

Hope all of you have a great time analyzing the past year and get great innovative  ideas for the future.

 

SEO / Social Media - 12/15/2010

Information Architecture – The Foundation Of A Web Layout And Design

Visitors come to your site with the expectation of getting the relevant information about the subject they are searching on. When they find your site via the search engines or any other source ranking for the relevant keyword the first and foremost search on the website found is for the content and information about it.

Hence, we give a lot of importance to SEO and landing pages. Getting the targeted visitor is the first step. The possibility of this visitor getting converted to an enquiry depends on many on page factors of the landing page.

Companies usually work a lot on the SEO and other online marketing activities to get the visitor to the site but the layout and design many times is neglected and does not have a focus on making the visitor spend more time per page and visit more pages.

The visitor will spend more time on the landing page only if the relevant content is available in the form of text, images and videos if necessary. He will go ahead and click to view more pages if the site navigation is prominent and every page has links to every other page on the site. The ease of navigation is the key to lowering the bounce rate.

Information architecture (or IA) is the art and science of defining the structure, organization, navigation, space for Ads. and indexing of a Website.

Information Architecture , Web Design, On-Page SEO and Content Development have to all work in cohesion and the team members responsible for each of these aspects most of the time will have difference of opinion in order to put their best foot forward but despite all the differences the final conclusion has to have the best of all the aspects . The end result has to be user focused and should also offer the content to the search engine bot with ease.

Many websites start small with limited content but gradually go to become more and more content rich. Hence, the scope for the growth of the website in terms of additional links to be added to the navigation structure and any other additional aspect to be added should be taken into consideration to enhance the website with time qualitatively. Else it results into a chaotic situation resulting into a lot of clutter on the webpages and an ultimate decision of redesigning the website.

Just as an architect designs the building layouts first keeping in mind the aesthetics, strength, natural calamities, lighting, other essential supplies and makes the optimum use of the area, the IA has to have a focus on the visitor and design the web pages accordingly.

The main elements of any web page are as follows:

  • The Company Logo
  • The Tag Line Of The Company
  • H1 Headings
  • Breadcrumb navigation
  • Search form
  • Links to other companies where you have a presence on
  • Social Media Sharing Buttons
  • Global navigation links for the site
  • Local content navigation
  • Primary page content
  • Contact Details
  • Copyright And Privacy statements
  • And of course the relevant content of the page

Once the rough layout is finalized , utilizing every area of the page to attain and retain maximum attention of the visitor is crucial hence the placing of every element of the web page is very crucial.

According to the poynter eye tracking study  the visitors usually start reading from the left most text and the eye-balls move further as follows:

The optimum architecture does not get worked out at the very first go. There have to be a series of testing and tweaking to come to a conclusion and a layout to be used for a long time.

The analytics play a major role in giving the details needed to take the important decision. Each and every metric of the analytics report conveys the absolute measure of the same but the co-relation to each and other is more important than the stand alone data. An example for this is explained in one of our post on http://blog.webpro.in/2010/12/high-bounce-rate-landing-page.html 

A constant tracking and monitoring is required for SEO – to see if the Search engine robots are getting their material and the same tracking and monitoring is required to check if the visitors are retaining their interest by spending more time and navigating to other pages to read more and finally are they responding to the call to action of the page, i.e filling the form, contacting the company, buying the product or asking for more information, whatever the case maybe.

If the targeted, new visitors are responding to the call to action on the page and online sales and the ROI from the SEO money invested is on an increasing trend then I think the purpose of having a website is being achieved . But, there is always scope for improvement.

SEO - 12/12/2010

Capture The Spirit Of 2010 Searches with Google's 2010 Zeitgeist

See how  the World Searched with Google's 2010 Zeitgeist.Google has uploaded a video on YouTube which re-lives  top events and moments from 2010 from around the globe.

The Text List Capturing The Spirit Of 2010 Searches Is As Follows:

·         Fastest Rising
1.     chatroulette 
2.     ipad 
3.     justin bieber 
4.     nicki minaj 
5.     friv 
6.     myxer 
7.     katy perry 
8.     twitter 
9.     gamezer 
10.  facebook 

·         Fastest Falling
1.     swine flu 
2.     wamu 
3.     new moon 
4.     mininova 
5.     susan boyle 
6.     slumdog millionaire 
7.     circuit city 
8.     myspace layouts 
9.     michael jackson 

·         Fastest Rising in Entertainment
1.     justin bieber 
2.     shakira 
3.     eminem 
4.     netflix 
5.     youtube videos 
6.     lady gaga 
7.     kesha 
8.     nicki minaj 
9.     grooveshark 

·         Fastest Rising in Sports
1.     mundial 2010 
2.     olympics 
3.     espn3 
4.     fifa 11 
5.     randy moss 
6.     miami heat 
7.     mourinho 
8.     wayne rooney 
9.     cricket live score 
10.  david villa 

·         Fastest Rising in Consumer Electronics
1.     ipad 
2.     iphone 4 
3.     nokia 5530 
4.     htc evo 4g 
5.     nokia n900 
6.     blackberry apps 
7.     duracell mygrid 
8.     트위터 
9.     otterbox 
10.  pdanet 

·         Fastest Rising in Food & Drink
1.     masterchef 
2.     食べログ 
3.     cupcakes 
4.     jimmy johns 
6.     dominos pizza menu 
8.     guacamole recipe 
9.     applebees menu 
·         Fastest Rising Maps Searches
1.     anhembi parque 
2.     wm gucken 
3.     world cup 
4.     bundeskanzleramt 
5.     rio branco 
6.     mt everest 
7.     kew gardens 
8.     tour eiffel 
9.     oxford street 
10.  nürburgring 

·         Fastest Rising People
1.     justin bieber 
2.     katy perry 
3.     selena gomez 
4.     kim kardashian 
5.     eminem 
6.     lady gaga 
7.     miley cyrus 
8.     taylor lautner 
9.     megan fox 

·         In the News
1.     haiti 
2.     besiktas 
3.     chile 
4.     earthquake 
5.     lady gaga 
6.     iphone 4 
7.     jörg kachelmann 
8.     menowin fröhlich 
9.     mobile technology 
10.  oil spill 

·         Fastest Rising Translations
1.     vancouver 2010 
5.     beijing apartments 
9.     energia solare 
10.  dubai tours 

·         Fastest Rising Health Queries
1.     hcg diet 
2.     dr oz 
3.     aspergers 
4.     mcdonalds nutrition 
7.     cholera 
8.     nfp 
9.     vacina h1n1 

·         Fastest Rising Humanitarian Aid
1.     donate to haiti 
2.     donate to pakistan 
3.     text to donate 
5.     download to donate 
6.     red cross canada 
9.     donate now button 
10.  csl plasma 
Google / SEO - 12/11/2010

A High Bounce Rate , Landing Page Optimization and , Lead Generation – An Overall Perspective

According to Google the definition of Bounce Rate is  as follows:

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. The more compelling your landing pages, the more visitors will stay on your site and convert.

Google also mentions that Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.

Following is the Google Analytics data of one sites for which there was a drastic change in the bounce rate after the site was redesigned. The data proves that a high bounce rate does not necessarily mean a low visit quality and an irrelevant landing page. Especially when it comes to organic search rankings data and data does not lie.

Month
Visits
Page Views
Pages /Visit
Bounce Rate
Average time On Site
% New Visits
Visits From Search engines
Apr. 2010
946
4022
4.25
13.74%
00:02:35
46.83%
28.44%
May. 2010
1196
5484
4.59
7.69%
00:02:38
58.36%
33.11%
June 2010
1118
4556
4.08
5.37%
00:02:12
59.93%
26.30%
July 2010
1238
5392
4.36
7.19%
00:02:45
65.51%
32.07%
Aug. 2010
1321
5498
4.16
7.72%
00:02:39
66.77%
26.87%
Sept. 2010
1400
5997
4.28
12.43%
00:02:38
67.21%
57.07%
The Website was redesigned and then the metrics were as follows
Oct. 2010
1392
3639
2.61
51.36%
00:02:42
64.01%
52.16%
Nov. 2010
1255
2712
2.16
58.25%
00:02:43
63.11%
61.04%

 

Google’s definition for bounce rate is more applicable to the PPC (Pay Per Click) data. Especially when it says that a high bounce rate signifies a low relevant or low visit quality.

But if you observe the above case study of a website for organic data or data for organic (SEO) rankings this co-relation does not hold true. If you observe the bounce rate with the old design was low in fact very good but the time spent on the site got divided into 4 pages and time spent on the site is 155 seconds with the visitor spending approx  38 seconds on the site.

After the new design with a more optimized landing page focused on lead generation the average time spent on the site is 160 seconds and the time spent on each page is approx. 80 seconds. The time spent per page is more, in fact doubled so that indicates that the content and design are appealing to the interest of the majority of the visitors.

After the redesign the company got more genuine, targeted and serious online enquiries as the landing page was more geared and focused on lead generation with the contact details available on every page along with a good pleasing design, color combo and content giving a clean, uncluttered professional look.The visit from the search engines show an increasing trend (Majority being from Google – so the rankings are also not affected by the high bounce rate.)

Hence, coming to a conclusion by just observing one metrics in isolation does not convey the right message. Data has to be  analyzed  in a very cohesive way focusing on what answers have to be sought holistically.

If the landing page is giving the right info.  to the visitor and that makes him contact the company for more details and if the contact details are available on that page itself then the bounce rate will be high. But the target of lead generation is achieved so in such cases a high bounce rate need not necessarily be a panic situation.

Nevertheless, in order to keep no stone unturned the bounce rate needs to be decreased by A/B testing or trying out various other tweaks to the site to  encourage the visitors to view more pages. As good SEO techniques shall always  work  to make all the metrics favorable as in many cases Google takes the bounce rate into account to determine the rankings.

These are our observations and conclusions.  
Your Comments and your views mean a lot to us.
Please share your views on this data on our Instagram Account @webpro.in



SEO - 12/09/2010

Is The Content On Your Website Helping The Visitor To Take A Decision?

Content has a wider connotation now especially after the integration of social and search.

Right from the time the first web page was developed , the most important aspect has undoubtedly been – ‘CONTENT’ – ‘Content Is King’ as it is rightfully said.

The content on the website speaks volumes about your company and also helps you in the SEO of the site. But keeping in mind the dynamics of the evolution of the web, importance has to be given to all the content generation media directly or indirectly related to your website on page or off page.

Every single word you write on your website is surely the content directly affecting the quality score of your website.

If every page on your website  targets a unique set of keywords then the possibility of every page becoming the landing page for those set of keywords can surely become a reality and  hence ensure those many organic search rankings .

For example: The domain www.malibuplastica ranks on page 1 for the products and services of the company with different landing pages as per the content on that page.

Keyword                                                         Landing Page
Polycarbonate sheets -                                  http://www.malibuplastica.com/index.htm
Polycarbonate Sign Boards -                        http://www.malibuplastica.com/signboard-sign-facia.htm
Polycarbonate Domes And Pyramids -     http://www.malibuplastica.com/Polycarbonate-domes-pyramids.htm
Polycarbonate Anti Riot Shields -               http://www.malibuplastica.com/polycarbonate-anti-riot-shields.htm

This is from the perspective of the search engine spider to make relevant pages rank for different keywords and have focused landing pages with relevant keywords.

But from the perspective of the visitor landing on the relevant page is the first step. The actual journey of buying from the site or contacting the company representative starts from there. The first impression is of course the overall design but the design aspect is so relative that what catches the  fancy of one visitor may not appeal at all to the other. 

But after the first few second s of a quick assessment of the design the eyeballs move on to read the content. If the content is interesting enough and offers a detailed information about the products and services, the comparative analysis , pricing details along with ease of navigation and minimum no. of clicks then surely the interest level is retained and this influences the decision of the online buyer.

An online buyer needs information immediately else he goes back to the search engine to search for more .   The website content should compel the visitor to go on reading the  info. Available on the site and make him feel confident of buying from the site.

Usually the comparative study, the reliable payment gateway, trust seal and an SSL certificate boost the confidence of the buyer to finalize a decision.

A website is built for the visitor but the spider specifics are equally important.  When we talk about content we usually refer to the on page content but the off page content influencing the site is equally important.  The integration of social and search is making this more and more important.

What you post or tweet i.e the content of the tweet or the post you share on facebook, the links that you share , the topics, conversations , comments and blogposts that you like ,  your email signatures, etc.

On the flip side the User Generated Content -  what others write about you on the reviews, comments, and in their tweets especially if a link and your social media account has a reference to are all part of the content which influence the holistic quality score of the content and yes if the visitor also refers to the social media before he decides to buy from your site then that it indirectly influences the online buyer’s decision.

Bing / Content marketing. / Google / SEO - 12/03/2010

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Editorial Policy: Human Expertise, Enhanced by AI

At WebPro Technologies, our content reflects over two decades of experience in SEO and digital strategy. We believe that valuable content is built on accuracy, clarity, and insight—and that requires human judgment at every step.

From 2024 onwards, we have been using AI tools selectively to brainstorm ideas, explore perspectives, and refine language, but AI is never the final author. Every article is researched, fact-checked, and edited by our team, ensuring relevance, accuracy, and originality. AI supports our workflow, but the responsibility for quality and credibility remains entirely human.

This hybrid approach allows us to combine the efficiency of technology with the depth of human expertise, so our readers get content that is both informative and trustworthy.

At WebPro, we see AI not as a replacement for human creativity, but as a tool that helps us raise the standard of excellence in the content we share.

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